m444 Privacy Policy

1. Who We Are

m444 ("the Company," "we," "us," "our") operates the online casino and sports betting platform accessible at m444.ws. m444 is an internationally licensed online gaming operator providing cricket betting, live dealer casino games, video poker, and premium slot titles to players in Pakistan and other eligible markets.

For the purposes of data protection law, m444 acts as the data controller in respect of personal data collected from players and platform visitors. This means m444 determines the purposes for which your personal data is collected and the manner in which it is processed. Where m444 engages third-party service providers to process data on its behalf, those providers act as data processors under written agreements that bind them to handle your data only on m444's instructions and in accordance with applicable data protection requirements.

For any privacy-related queries, you may contact the m444 Data Protection team by email at [email protected] or through the 24/7 live chat available on the m444 platform.

2. Data We Collect

m444 collects personal data through several channels: directly from you when you register or use the platform, automatically when you browse the m444 website, and from third-party service providers involved in identity verification and payment processing. The categories of personal data we collect are set out below.

2.1 Registration Data

• Full legal name (as it appears on your Pakistani CNIC).
• Date of birth (to verify the 21+ age requirement).
• Residential address in Pakistan (e.g., in Karachi, Lahore, Islamabad, Faisalabad, or other cities).
• Valid Pakistani mobile number and email address.
• Username and hashed password.
• Preferred currency (PKR) and language settings.

2.2 Identity Verification (KYC) Data

• Copy of Pakistani CNIC (front and back).
• Proof of address documents (utility bill, bank statement dated within 90 days).
• Selfie photograph holding your CNIC, where requested by the compliance team.
• Proof of ownership of payment method used (e.g., JazzCash or EasyPaisa registered number).

2.3 Financial Data

• Deposit and withdrawal transaction records, including amounts in PKR, timestamps, and payment method used (JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, Raast).
• Account balance history and bonus balance records.
• Partial payment account identifiers (e.g., last four digits of a bank account or masked mobile wallet number). Full payment credentials are handled by your payment provider and are not stored by m444.

2.4 Gaming Activity Data

• Bet history, game session logs, wagering amounts, and game outcomes.
• Bonus claims, wagering progress, and promotion participation records.
• Responsible gaming tool settings (deposit limits, session reminders, self-exclusion status).

2.5 Technical & Usage Data

• IP address, device type, operating system, and browser type.
• Login timestamps, session duration, and pages visited.
• Geolocation data (city/region level, derived from IP address).
• Cookie identifiers and similar tracking technologies (see Section 8).

2.6 Communications Data

• Records of live chat conversations with m444 support agents.
• Email correspondence sent to or received from m444.
• Responses to surveys, feedback forms, or promotional competitions.

3. How We Use Your Data

m444 uses the personal data it collects for the following purposes:

m444 will not use your personal data for any purpose that is incompatible with the purposes listed above without first obtaining your explicit consent or establishing another lawful basis for the new processing activity.

4. Legal Basis for Processing

m444 relies on the following legal bases to process your personal data, depending on the purpose of the processing activity:

• Contractual Necessity: Processing that is required to perform the contract between you and m444 — including account management, transaction processing, and game delivery. Without this processing, m444 cannot provide its services to you.
• Legal Obligation: Processing that is required to comply with applicable legal and regulatory requirements, including anti-money laundering (AML) checks, KYC verification, and responsible gaming compliance obligations under our international gaming licence.
• Legitimate Interests: Processing that serves m444's legitimate business interests, including fraud detection, platform security, abuse prevention, and analytics — provided that these interests are not overridden by your privacy rights.
• Consent: Processing that requires your explicit consent, including the sending of marketing emails, SMS promotions, and the placement of non-essential cookies. You may withdraw your consent at any time by contacting m444 support or adjusting your account communication preferences.

5. Data Sharing

m444 does not sell your personal data. We share your data only in the limited circumstances described below, and only with parties who are contractually obligated to handle it securely and in accordance with applicable data protection requirements.

5.1 Service Providers (Data Processors)

m444 engages the following categories of third-party service providers who may process your personal data on our behalf:

• Payment processors: JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, and Raast integration partners, solely to facilitate deposits and withdrawals in PKR.
• KYC & identity verification providers: Third-party vendors that validate CNIC documents and perform automated identity checks as part of the m444 onboarding process.
• Fraud detection & risk management: Providers that analyse transaction patterns and behavioural signals to detect and prevent fraudulent or abusive activity on the platform.
• Game software providers: Licensed casino game developers whose software powers the m444 game catalogue. These providers may receive anonymised session data necessary to deliver and certify their game products.
• Customer support platforms: The live chat and email support infrastructure used by m444 support agents to communicate with you.
• Analytics providers: Platform analytics tools used to understand aggregate user behaviour and improve the m444 experience.

5.2 Legal & Regulatory Disclosure

m444 may disclose your personal data to regulatory authorities, law enforcement agencies, financial intelligence units, or courts of competent jurisdiction where required to do so by law, court order, or in connection with legal proceedings. All such disclosures are made in good faith and to the minimum extent required.

6. Data Retention

m444 retains personal data only for as long as it is necessary for the purposes set out in this Privacy Policy, or as required by applicable legal, regulatory, or contractual obligations. The following general retention periods apply:

• Active account data: Retained for the duration of your m444 account and for a period of 5 years following permanent account closure, in accordance with standard AML record-keeping requirements.
• KYC and identity verification documents: Retained for a minimum of 5 years from the date of submission, as required by anti-money laundering regulations applicable to our international gaming licence.
• Transaction records: Retained for 5 years from the date of the transaction to meet financial record-keeping and AML compliance obligations.
• Customer support communications: Retained for 3 years from the date of the last interaction, unless a longer retention period is required in connection with an unresolved complaint or legal matter.
• Marketing consent records: Retained until you withdraw consent, plus a further 12 months to demonstrate the basis on which communications were sent.
• Technical and usage data (cookies, logs): Retained for a maximum of 13 months from the date of collection.

At the end of the applicable retention period, personal data is securely deleted or anonymised so that it can no longer be associated with an individual. Anonymised aggregate data may be retained indefinitely for statistical and analytical purposes.

7. International Data Transfers

m444 operates as an internationally licensed platform. This means that your personal data may be transferred to and stored on servers located outside Pakistan. Where such transfers occur, m444 ensures that appropriate safeguards are in place to protect your data, including contractual data protection clauses, data processing agreements, or transfers to jurisdictions that provide an adequate level of data protection recognised under the applicable framework of our licensing authority.

By registering an m444 account and accepting this Privacy Policy, you acknowledge and consent to the transfer of your personal data to other countries as described above. If you have concerns about international data transfers, please contact the m444 Data Protection team at [email protected].

8. Cookies & Tracking Technologies

m444 uses cookies and similar tracking technologies (such as web beacons and local storage) to operate the platform, remember your preferences, and analyse usage patterns. The following categories of cookies are used:

m444 does not use third-party advertising or retargeting cookies. No data from m444 cookies is shared with advertising networks or social media platforms for the purpose of displaying targeted advertisements to you on other websites.

You can manage your cookie preferences through your browser settings. Note that disabling essential cookies will prevent you from logging in or using core platform features. For detailed information on managing cookies in your specific browser, refer to your browser's help documentation.

9. Your Data Rights

As a data subject, you hold a number of rights in relation to your personal data held by m444. These rights are described below. To exercise any of these rights, contact the m444 Data Protection team at [email protected]. m444 will respond to all valid requests within 30 days and will not charge a fee for standard requests.

10. Children's Privacy

The m444 platform is strictly restricted to individuals who are 21 years of age or older. m444 does not knowingly collect personal data from anyone under the age of 21. Age verification is conducted at the point of registration and again during the KYC process through CNIC validation.

If m444 becomes aware that personal data has been collected from an individual under the age of 21 — whether through misrepresentation during registration or any other means — that account will be immediately suspended, all associated data will be securely deleted in accordance with applicable law, and any funds held in the account will be returned to the depositing payment method after identity verification.

If you believe that a minor may be using an m444 account without authorisation, please contact the m444 support team immediately via live chat or by email at [email protected].

11. Security Measures

m444 implements a comprehensive range of technical and organisational security measures to protect your personal data against unauthorised access, disclosure, alteration, and destruction. These measures include:

• AES-256 encryption for data at rest and TLS 1.3 encryption for data in transit.
• Password hashing using industry-standard cryptographic algorithms — plaintext passwords are never stored.
• Multi-factor authentication (MFA) options available to all registered players.
• Role-based access controls limiting internal access to personal data on a strict need-to-know basis.
• Regular penetration testing and vulnerability assessments of the m444 platform infrastructure.
• Automated monitoring for suspicious login activity, unusual transaction patterns, and potential data breaches.
• Documented incident response procedures for managing and reporting data security incidents.

While m444 takes all reasonable steps to protect your personal data, no online platform can guarantee absolute security. You are responsible for maintaining the confidentiality of your m444 account credentials and for notifying m444 promptly if you suspect any unauthorised access to your account.

12. Changes to This Privacy Policy

m444 reserves the right to update or revise this Privacy Policy at any time to reflect changes in our data processing practices, platform features, legal requirements, or regulatory guidance. When material changes are made, m444 will notify registered players by email and/or through a prominent in-platform notification at least 7 days before the changes take effect.

The "Last Updated" date displayed at the top of this page indicates when the most recent revision was made. We encourage you to review this Privacy Policy periodically to stay informed about how m444 is protecting your data. Your continued use of the m444 platform after any revision takes effect constitutes your acceptance of the updated Privacy Policy.

If you do not agree with any changes to this Privacy Policy, you should cease using the m444 platform and request account closure via the 24/7 live chat support team.

13. Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or the way m444 handles your personal data, please contact the m444 Data Protection team through the following channels:

• Live Chat: Available 24/7 directly on the m444 platform. Average response time 3–5 minutes.
• Email: [email protected] — responses within 24 hours on business days. For formal data subject requests, please use the subject line "Data Privacy Request."

m444 is committed to resolving all privacy-related concerns promptly and transparently. If you are not satisfied with our response to a privacy complaint, you may escalate the matter to the relevant data protection supervisory authority under the framework of our international gaming licence.

🔞 m444 is strictly for players aged 21 and above. Gambling involves financial risk and can be addictive. Please play responsibly and within your means.